Dimensional brunette
Layered tone · Reflective finish
Hair, with point of view.
Expressive color, considered cuts and restorative care designed around how your hair actually moves and how you actually live.
Cut · Color · Treatment · StylingTuesday to Saturday · SoHo
Dimensional brunetteSoft layers, reflective tone and movement that lasts beyond the chair.
Good hair is not about following a template. It starts with understanding your texture, routine and what you want to see in the mirror.
Beautiful hair should feel specific to you.
Our artists work with shape, tone, texture and condition as one complete picture. Every appointment begins with a real consultation, not a preset formula.
The result is designed to wear beautifully beyond the salon, with a plan for keeping it healthy between visits.
What we do.
Four areas of expertise shaped around your hair, not a fixed formula. Select a service to see timing, details and starting prices.
Consultation is part of the craft.
We start with hair history, routine, references, maintenance comfort and what has not worked before. Then we recommend what makes sense now and what will still make sense in eight weeks.
01Listen before recommending
02Protect condition through the process
03Plan for life after the appointment
Recent work.
A closer look at shape, movement, tone and texture. References are welcome, but replication is not the goal.
Texture study
Coil definition · Shape
Soft structure
Precision cut · Natural silver
Copper gloss
Warm tone · High shine
Healthy hair is the foundation.
Our treatment room supports scalp comfort, hydration, bond strength and shine. Treatments can stand alone or be built into a cut or color plan.
Meet the artists.
Different specialties, one shared approach: thoughtful work, honest recommendations and obsessive attention to finish.
Mara Villanueva
Creative Director · Precision cutting · Restyles
Elise Navarro
Color Director · Dimensional color · Blonding
Noa Reyes
Senior Stylist · Texture · Scalp rituals
In their words.
“For the first time, someone asked how I actually wear my hair before deciding what to do with it.”
“The color has depth without looking overdone. It still looks like my hair, just much better.”
“The space is beautiful, but the consultation is what sold me. Nothing felt rushed or generic.”
Come spend some time.
VELORA Hair Atelier
118 Mercer Street
SoHo, New York
118 Mercer Street
SoHo, New York
Tuesday to Friday10 AM · 8 PM
Saturday9 AM · 7 PM
Sunday and MondayClosed
Before your visit.
If you are unsure, choose consultation when requesting an appointment. We will review your goal, history and timing before confirming the correct service.
Major transformations, corrections and first-time lightening require a consultation. Existing clients booking maintenance may not need a separate visit.
Please give at least 48 hours notice. Late cancellations may be charged 50% of the reserved service. Missed appointments may be charged in full.
Yes. Step-free entry and an accessible restroom are available. Let us know about mobility, sensory or communication needs when requesting your appointment.
Absolutely. We use references to understand proportion, mood and color, then adapt the idea to your hair, condition and maintenance comfort.